The company thus exceeded its 2024 revenue growth of almost 10%. In terms of profitability, Neakaisa.ro generated net profit of roughly RON670,000 (EUR134,000) in 2024, almost sixfold higher than in 2023 when it fell to nearly RON120,000 compared to RON356,000 reported in 2022, as per finance ministry data.
Neakaisa’s 2024 performance was driven by a rapid adaptation to market changes and a diversified product portfolio. Last year, the company launched its own product line – Rune, invested in strengthening its digital infrastructure to support scalability and internal efficiency, and integrated artificial intelligence solutions into operational processes.
“The current economic context challenges us to be more agile than ever. Consumers are increasingly careful with their choices, seeking a genuine balance between quality and price, and we’ve succeeded in meeting these expectations through relevant products and well-calibrated strategic decisions. Looking ahead, international expansion is a natural next step and one of our most ambitious goals. We’ve already initiated active discussions to find the right strategic partner to support us through this development stage,” said Laura Sardescu, Co-founder and General Manager of Neakaisa.ro.
According to company data, although the average order value increased by 7% in 2024, the average price per product remained stable, signaling a market shift toward more affordable options. Simultaneously, growing interest from the architect community has led Neakaisa.ro to develop active partnerships with over 300 professionals, strengthening the B2B segment.
In the first three months of 2025, the company reported a revenue of RON9 million (approximately EUR1.8 million), representing a 20% increase compared to the same period in 2024. Sales generated by the Rune product line already account for over 6% of total revenue, surpassing initial estimates. The physical showroom in Bucharest continued to be a strong growth driver, significantly contributing through the development of medium-sized home improvement projects. Additionally, the average shopping basket increased by 5% compared to Q1/2024.
“It’s worth noting that ecommerce saw moderate growth of around 5% within our business, while the more substantial increase came from our showroom and collaborations on medium-sized projects. This is what led us to begin developing a new market segment specifically targeting real estate developers. The economic landscape is becoming increasingly challenging, and staying relevant requires continuous adaptation and reinvention. To meet consumer expectations, we need to offer a wide range of options with a strong price-quality ratio,” added Laura Sardescu.
Neakaisa.ro is a brand launched in 2014 by Laura and Vlad Sardescu and offers, through the online store and the physical showroom in capital Bucharest, a range of over 40,000 sanitary ware and home products.