In 2025, though, the expansion pace will be much slower, with the company wanting to focus on strengthening its operations.
Amid production capacity growth, the business has also started looking at exports. “We now export to countries outside the EU, but we are at the beginning, we have small orders,” stated Zsuzsanna Benedek, Vitamix co-founder.
Supported by alert expansion, the company’s turnover rose by around 15% in 2024. By comparison, in 2023, Adams Vision, the company managing Vitamix activity, had RON72 million sales, up 39%. Revenues doubled during the 2020-2023 period.
(English version by Catalina Apostoiu)