In 2023, the company has invested both to expand its store network, and in the production and logistic area.
A large part of Vitamix stores are located in shopping centers, especially in smaller cities. Though it has reached over 60 units, Zsuzsanna Benedekt, co-founder of Vitamix, says there’s still room for growth.
The company has invested around EUR1.5 million to acquire a building for production, which allows it to boost its own manufacturing capacity. The unit will start producing next January.
2023 has been a good year for Vitamix business and the entrepreneur expects 30% higher revenues than in 2022, when sales revolved around RON54 million (EUR11 million).
(English version by Catalina Apostoiu)