Its founders plan to add another three-four stores this year. Malls and shopping centers are targeted for expansion.
In 2022, Vitamix generated RON54 million turnover, up 22% from 2021, in line with ZF calculations.
At present, the company has a EUR1.5 million investment project underway in a logistic warehouse expected to be completed in the autumn of 2023.
The company’s product portfolio includes food supplements, cosmetic oils, essential, oils, cosmetic products and healthy foods (gluten free product, dried fruit, cereals and unprocessed seeds).
(English version by Catalina Apostoiu)