Napolact accounts for nearly 60% of FrieslandCampina’s turnover on the Romanian market.
FrieslandCampina Romania registers an annual turnover of nearly EUR90 million, which means the sales of Napolact brand reach some EUR55 million, according to ZF calculations based on data provided by the company.
“In 2015, the company’s turnover saw no significant change compared with the level registered in 2014, but the Napolact brand rose over 10%, on a market which grew 5-6% last year, mainly due to the lowering of the value added tax on food products,” said Cornel Caramizaru, the Romanian executive running FrieslandCampina’s Romanian operations for nearly three months.
The Romanian dairy market is estimated at EUR80-900 million annually (including the black market). In 2015, the market saw growth after several years of decline and stagnation.