The partnership aims to expand the international reach of the Untold brand, founded in Cluj-Napoca in 2015.
“I am convinced that by joining forces with Mozaik Investments we will succeed in making huge steps in the global expansion of our main brand, Untold, but also of other projects in the group that have huge potential, plus the development of new concepts (…),” said Bogdan Buta, Founder of Untold Universe.
The festival in Cluj-Napoca has consistently ranked among the top 10 festivals worldwide in recent years, both in terms of audience and artist preferences.
In addition, the Untold Universe group also organizes the Neversea festival in Mamaia, the Massif winter festival in Poiana Brasov, and the West Side Christmas Market in Bucharest.
The group also includes other companies providing services in the entertainment industry: the sponsorship agency The Sponsorship Agency, the communication agency Magic Maker Communication and the production company Magic Maker Media House.
Mozaik Investments is an investment company founded in 2019 that aims to invest in companies with high growth potential by providing capital and know-how in exchange for a minority stake. The focus area is Central and Eastern Europe, especially Romania, and is covered through its two offices in Bucharest and Vienna.
Mozaik’s investments in Romania include the coffee shop chain 5 To Go, the food management company Flavours / Stradale and the fintech Pago.
The deal is currently pending approval by the Romanian Competition Council.
(English version by Loredana Fratila-Cristescu)