On the long term, Romania market will stabilize at a new level, of around 3 million units annually, down from the 4 million-threshold previously seen as a standard, explained Razvan Sturza, a sales officer at Motorola Mobility Romania.
Despite the challenging context, Motorola has maintained a two-digit market share. While volumes remained flat, the company posted an increase by value.
Nevertheless, the company’s long-term objective, of reaching 500,000 units sold annually in Romania, has become hard to achieve.
(English version by Catalina Apostoiu)