The company focused on the entry level segment of the local smartphone market at first but now its strategy is centered around mid-range phones. Motorola Mobility’s target is to reach 400,000 phone activations in Romania in 2023.
“For Motorola, 2022 was a year of significant growth in Romania, with more than 300,000 activations in one year for the first time. This is a considerable leap from the previous year, when the number of activations stood at over 200,000, which means growth of nearly 100,000 users in a single year,” Razvan Sturza, country lead with Motorola Mobility for Romania told ZF.
The Romanian market is dominated by Samsung by number of units and by Apple by value.
(English version by Loredana Fratila-Cristescu)