They are as follows: three cigarettes producers (British American Tobacco – BAT, Philip Morris Trading and JT International), two beer producers (Heineken and Ursus Breweries), the largest soft drinks producer (Coca-Cola HBC Romania) and Procter & Gamble.
20. British American Tobacco Romania – Value: EUR592 million
British American Tobacco Romania (BAT), the producer of Kent cigarettes, last year had sales of almost EUR1.5 billion (up by 4% against 2011), consolidating its position as leader of the fast moving consumer goods market. The company’s trading division had a net profit of EUR71 million in 2012, slightly down from the previous year, according to Finance Ministry data. (Adelina Mihai)
34. Coca-Cola HBC – Value: EUR418 million
Coca-Cola HBC Romania, leader of the soft drinks market, reached a value of EUR418 million, up 1% from last year, as its turnover and profit rose last year. The company’s turnover rose 6% in euros in 2012, to EUR435 million, while its profit went up to EUR33 million. (Madalina Panaete)
41. P&G Distribution – Value: EUR366 million
Hans Dewaele, who came to the helm of P&G in Romania at the end of last year, says the company’s turnover has gone up by a single-digit figure this year, in line with the market or slightly higher than the market. Last year the company’s turnover was EUR282 million, down from the year before, while the company’s profit was flat at EUR5 million. (Cristina Rosca)
44. Heineken – Value: EUR363 million
Heineken has kept its position as the most valuable brewer in this edition of the yearbook as the company boosted its turnover, to EUR265 million in 2012, and amid a high profit, of EUR42 million. (Ioana David)
72. Philip Morris Trading – Value: EUR179 million
The turnover of Philip Morris stood at almost EUR543 million last year, slightly down from 2011. This is the combined figure for the two entities registered with the Romanian Finance Ministry – Philip Morris Trading and Philip Morris Romania. Philip Morris Trading, the distribution division of the cigarettes producer, last year had a turnover of EUR512 million (down 8% against the year before) and a net profit of EUR4 million. (Adelina Mihai)
74. JT International – Value: EUR167 million
JTI is one of the largest companies on the Romanian cigarettes market, with a combined turnover of almost EUR1 billion last year through its two companies – JTI Manufacturing (the Pipera plant) and JT International (the sales and distribution company). Last year JT International had a turnover of EUR555.8 million (slightly down from 2011). However, the company’s profit went up 28% to EUR1.8 million last year. (Adelina Mihai)
90. Ursus Breweries – Value: EUR142 million
Ursus Breweries, the largest brewer by the 2012 turnover, increased its value by 10% this year, according to the current edition of the yearbook, to EUR142 million. The company’s turnover in 2012 was EUR288 million. (Ioana David)
How the ranking was created
This year’s ranking has been put together by Ziarul Financiar in collaboration with Capital Partners. The valuation was based on financial data for 2012 in the case of non-listed companies. The consumer goods companies in the ranking are not listed on the stock exchange.
In the case of listed companies, the ranking was based on the stock exchange capitalization on November 1, 2013 (in the preceding edition the capitalization used in the case of listed companies was the figure for September 30, 2012).
(English version by Daniela Stoican)