Equally men and women, 26% of respondents shop online every three months. Most of them are aged 40-60 and have high education and social status.
In turn, 21% of Romanians shop online every six months and most of them are youths aged 18-29, with low social status, equally men and women.
Sixteen percent of Romanians shop online every month. In terms of gender, 4% more men than women are in this category. Most monthly online shoppers are aged 30-39 and have high education and social status.
Of those who shop every three months, 55% bought electronics or household appliances, 45% bought clothing and footwear, 39% bought perfumes and cosmetics, 27% bought books and CDs, 17% bought games and toys, 8% bought house cleaning products and 7% bought food items.
The survey was conducted on a sample of 1,261 people.
Exact Cercetare si Consultanta is part of BBDO Group and specializes in market research, opinion polls and marketing consultancy.