With this figure, Mondelez Romania is nearing one of its main rivals, Nestle Romania, which ended 2013 with revenue worth RON663 (EUR150 million).
Swiss-held Nestle, with brands such as Joe or Nescafe in its portfolio, in 2013 kept its leading position on the sweets and coffee market by revenue, though its Romanian revenue dropped by 7.5% on the year.
Jacobs brand part of Mondelez portfolio is the best-selling coffee brand in Romania, while Poiana leads in the ranking of chocolate brands with the biggest sales, according to the latest data provided by market research company Euromonitor.
Mondelez saw its revenue go up by 10% in 2013 against 2008, but profit advanced at a much slower pace. In 2013, the company posted a net gain of RON35.6 million (EUR8 million). In 2008, Mondelez Romania reported net profit worth RON34.8 million with 681 employees.
(English version by Catalina Apostoiu)