The first two brands were present on the Romanian market before through Romanian franchisees.
The Moldovan company, which was set up around two decades ago, has several chains in Moldova – one of its own under the Aridon brand name and several opened under franchise, such as Colin’s, LTB, Wrangler, Lee, CELIO* and Levi’s. Now Aridon has decided to expand to Romania with three brands. Usually it is Romanian companies who expand eastwards and not the other way around.
(English version by Daniela Stoican)