In Romania, private labels at end-2021 came to hold a 15.1% market share in total consumer goods sales, after a 15% increase on the year. Overall, the private label market can be valued at around EUR3-4 billion, in line with ZF calculations.
“We’ve recently launched new private label products on the local market: Jim, the beverage containing five types of vitamin B, as well as the Crunch&Go chips, with four different flavors. We’ve already received very good feedback from our clients and we believe this step will also aid the development of the non-fuel sales segment,” says Camelia Ene, CEO & country chair at MOL Romania.
Last year, the company reported RON7.9 billion turnover and net profit of around RON350 million, with both indicators significantly higher than the 2020 ones.
(English version by Catalina Apostoiu)