“We are growing organically. (…) This year we plan to reach and even overshoot the EUR70 million annual sales mark,” said George Mocanu, cofounder and CEO of Phonetastic.
The company saw a boom in sales in 2017, which doubled that year compared with 2016 to RON178.7 million, according to Finance Ministry data.
The previous boom had happened in 2014, when its sales rose to RON66 million from RON24 million 2013. To attain its growth goals, the company will also tap into the corporate segment in Romania, proposing a service package to entice companies to stop buying their mobile devices from retailers or mobile telephony operators, the actors that dominate the segment.
“As a first for the B2B market in Romania, the company will introduce sale of smartphones, tablets and other mobile devices along with such services as buy back and insurance for one year from the sale date. The companies no longer have to deal with wear and tear of phones and can sell them back to Phonetastic after one year,” the company officials say.”
Phonetastic was established by George Mocanu and Bogdan Stroi in 2010, who were joined by Alin Niscov in 2013, former sales manager of Brasov-based Visual Fan (Allview), one of the largest actors on the local smartphone market.
(English version by Loredana Fratila-Cristescu)