“Black Friday is one of the best times for sales (…). Our expectations are that Black Friday 2016 will be clearly better than in 2015, because we’ve prepared thousands of furniture and décor items that are up to 50% off,” says Bogdan Staicu, chief executive of the Mobexpert group whose revenue is headed towards EUR150 million this year.
All ten Mobexpert hyper-stores (large stores) in Bucharest, Pitesti, Brasov, Sibiu, Iasi, Suceava and Oradea will hold the Black Friday sale event, he added. All the promotions are also available in the partner stores that participate in the campaign, Staicu said.
“Black Friday does not have a major impact on the annual sales figures, but adding it to all the promotional campaigns throughout the year, it accounts for more than one quarter of the annual sales.”
(English version by Loredana Fratila-Cristescu)