Aside from furniture sales, an element with a positive influence on results this year came from investment in new niches, such as decoration or accessories for the home, according to the group’s owner, Dan Sucu.
“Mobexpert will maintain this evolution in 2012 as well. This estimation is based on investment in new collections and the continuous rise of niches,” Sucu added.
The Mobexpert group includes multiple companies active in retail, import, services and furniture plants. All entities are managed independently. Sucu launched the Mobexpert business in 1993, and the group is now one of Romania’s largest furniture retailers, along with IKEA, Elvila, kika, Neoset and Lemet.