The new unit is the largest furniture and decorations store in the region of Transylvania.
The event marks the retailer’s third store opening in 2025 and an important step in the company’s development strategy.
Covering more than 10,000 square meters, the new store introduces a modern design concept and an extended selection of furniture and home décor solutions. The unit features fully furnished apartment and studio setups — a concept introduced exclusively in 2025 across Mobexpert stores.
“Through this relocation, we aim to be closer to our customers, offering a new, larger, and better-organised space. It was a bold but necessary move that strengthens Mobexpert’s presence in the Brașov area and reflects our commitment to delivering quality and design at the highest standards,” said Adelina Badea, CEO of Mobexpert.
The store in Brasov also includes a 3,000-square-metre outlet area offering quality products at discounted prices, as well as a dedicated HoReCa section showcasing practical and elegant solutions for businesses. The building’s façade features a large LED screen — the biggest in Southeast Europe — designed to enhance the visual identity of the Mobexpert brand.