The increase comes both amid Romanian consumers’ shift to local brands and product range diversification.
The company managing Mizar store network was set up in 1996, in Bacau, by Dan and Victorita Violeta Lupu. It now comprises 17 physical stores, an online one and a production unit, with a total number of 220 employees.
“For next year, we plan to expand our store network nationwide, so that we should reach 20 units. We also plan to refurbish several already existing stores,” added Dan Lupu.
For 2023, the entrepreneur forecasts 40% turnover growth.
(English version by Catalina Apostoiu)