Unilever pitch, which covered all integrated services, was aimed at identifying and consolidating partner agencies by geographical areas.
In Romania, Unilever and Mindshare have achieved a series of innovations in the media and communications industry, during their collaboration of over 20 years. For instance, Unilever was the first advertiser in Romania to use video campaigns on Youtube, eight years ago.
Mindshare Romania has coordinated several Unilever markets in Southeast Europe (Serbia, Montenegro, Bulgaria, Moldova).
Unilever’s media services are managed by Mindshare in the United States, UK & Ireland, India and South Asia, Indonesia, The Philippines, Thailand, Vietnam and Southeast Asia, The Netherlands, Belgium, Italy, Sweden, Denmark, Norway, Finland, Poland and eastern European markets.