Daedalus Consulting, set up by Daniel Enescu and Dragos Enescu în 1996, has been a member of Millward Brown network since 2003 and currently employs 110 people.
Millward Brown did not reveal the value of the transaction.
According to Trade Registry data, Daniel Enescu owns a 60% stake in Daedalus Consulting, while Dragos Enescu owns the remaining 40%.
Following the transaction, Daniel Enescu will become chairman of Millward Brown Romania board of directors.
In 2012, Daedalus Consulting reported a turnover of RON15.9 million and a net profit of RON1.5 million.
WPP is one of the world’s biggest advertising groups, operating also in Romania, where it owns 19 companies, such as Ogilvy, Kantar Media, Grey Romania and Millward Brown.