“In 2018 we found new categories of customers and we are confident the premium market will continue to grow since we are still far from the level of mature, developed markets,” said Loredana Butnaru, manager of Miele Romania.
Vacuum cleaners were the best selling products, with 7,600 units sold in Romania in 2018, followed by washing machines and driers, with approximately 4,000 units sold.
Espresso-makers posted a 50% growth in sales in 2018, to over 650 units.
Miele opened its fourth showroom in 2018, in Timisoara, investing EUR150,000. It plans to open new locations this year, the first of which will be in Oradea.
Miele products are available in more than 70 points of sale – Miele showrooms, exclusive stores, partner and online stores.