“It’s been a year with much better than expected results, 33% growth in sales over 2017. Black Friday generally helped attain this growth, with October and November being two months with double the sales of a regular month,” said Loredana Butnaru, the Romanian executive in charge of the local retail and wholesale operations of Miele. The operator of this business is Miele Appliances.
The German group also has a subassembly plant in Brasov, operated by a different entity, though.
“It must be said that the year has been equally good, with steady growth year-on-year.”
The Miele products are available in more than 70 points of sale – Miele showrooms, exclusive stores, partner and online stores.
“We have four showrooms of our own, two in Bucharest in Piata Presei Libere and on Calea Dorobantilor and one in Constanta and Timisoara each. We’ve opened a store of our own in each of the last three years and we’ll go to Oradea next year. We went west in Romania where we have economically developed cities and consumers familiar with our brand.”
(English version by Loredana Fratila-Cristescu)