“Perhaps before the pandemic many people did not cook at home or had cleaning help. Many people did not own an espresso machine at home but bought specialty coffee or used their office machine. With the pandemic, many people wanted to replicate their favorite coffee at home, others found a passion for home cooking and invested in new appliances, while otters prioritized cleaning and invested in a new vacuum cleaner,” said Loredana Butnaru, General Manager Miele Romania.
At the beginning of 2020, Miele opened its first showroom in eastern Romania, in Iasi, and in December opened a showroom in Bucharest, its third in the city and seventh in the country. In 2021 the company plans to maintain this expansion rate and open at least one new store.