“This has been a year of change, and we’ve adjusted to the new normal, but also managed to preserve the growth trend. The online commerce was extremely important for this performance even amid the restrictions caused by the pandemic. Customers wanted products that provide long-term safety and reliability more than ever, which is why they saw buying premium home appliances as a real investment for the future,” Loredana Butnaru says.
The first ten months were much better than expected. The computer and electronics market turned out to not only be immune to the COVID-19 pandemic, but also one of the few sectors the economy where the impact is rather positive. Not being able to go on vacation and go out as often as they used to made people direct their spending somewhere else. The time spent indoors made a significant portion of the investments go towards such products as espresso machines, TV sets and laptops.
Miele ended the first ten months with 41% growth, the executive said. It opened a store in Iasi early this year and plans to open another one in Bucharest by yearend, she added.
(English version by Loredana Fratila-Cristescu)