The advance is smaller than the regular two-digit growth rate, which shows the COVID-19 pandemic is taking its toll on any business.
“Although the pandemic is certainly impacting all business branches business in Romania, the niche of premium home appliance proves customers’ appetite for this type of products remains high even during times like these. Overall, after two months of imposed isolation, Miele Romania’s sales grew over 32% on average compared with the same period in 2019,” per company officials.
Also, the company has budgeted a decline in its net profit, from RON2.5 million to RON1.7 million. Miele Romania officials pointed out that the obligation to stay home for a long period has prompted customers to prioritize their investments.
The company has decided to also keep its own stores open during the period of the state of emergency, by implementing additional measures to prevent the spread of COVID-19.
Miele products are sold in over 70 units, namely, own showrooms, exclusive stores, partner stores and online. Miele has six own showrooms in the cities of Bucharest, Constanta, Timisoara, Oradea and Iasi.