Butnaru has been running the Romanian subsidiary for the past seven years. Miele Romania posted 19% growth in sales in April.
“Unlike in Romania, Miele is very well positioned in premium kitchen furniture retail in Hungary but there is potential in online retail or own stores. Miele customers are accustomed to visiting brick-and-mortar multi-brand stores to choose their appliances. My term is temporary and in the next period I will be implementing the know-how developed in my seven years running Romanian operations, to rethink the business in Hungary and prepare it for a new stage,” said Butnaru.
Although similar in turnover level, Miele has different distribution channels and largely different customers in Hungary.
Miele Romania recorded 45% growth in sales in March and 19% growth in April, as online sales grew and customers were more inclined to acquire appliances that would make their lives easier during lockdown.