“The modification of the region brings Cyprus, Greece, and Hungary and Slovenia into the same organization. The market is currently unstable and it is best a region cover as many countries as possible,” Michelin Romania officials said.
The commercial division in Greece will remain operational but be run from Bucharest as of next year. Michelin Romania currently supervises Bulgaria and the former Yugoslav countries without Slovenia.
Michelin has two plants in Romania in Floresti (Prahova, south of the country) and Zalau (NW), as well as in Serbia and Hungary, which will not be affected in any way by the reorganization of the commercial operations.
Michelin’s revenue in Romania stands at EUR500 million a year. The company has recently bought a 20-hectare plot of land in Zalau to expand the plant. This is the first investment announced after having decided to invest EUR170 million in Serbia last year.
(English version by Loredana Fratila-Cristescu)