“LaDoiPasi franchise is Metro initiative supporting traditional retail in Romania. (…) We have confidence in this business model, which will reach more than 2,500 stores by the end of next year,” states Irinel Popescu, a franchise manager at Metro Romania.
LaDoiPasi network has reached 2,000 units locally after around 100 units have been opened this year. The franchise was launched more than a decade ago.
Today, around 38,000 small traditional stores are left in Romania, in line with market research company Market Vector. The number is three-four times smaller than around 25 years ago, when Metro entered Romania.
(English version by Catalina Apostoiu)