“I am eager to face the challenges of a segment that I know so well, corporate communication and crisis management,” Nica said in a news release.
Over the past 20 years, Nica, an economist by training, has held key positions in large companies such as Mercedes Benz and Metro Group, where she specialized in corporate communication.
She joined the Metro group in 2002, as communication and PR manager.
In 2007, she was appointed at the helm of the Metro Group’s Romania unit.