The center encompasses all storage and distribution operations. The investment aims both to integrate into the platform the suppliers on the direct store delivery (DSD) segment and ensure an optimum logistics capacity in order to cope with rising freight volumes.
In Romania, Metro has 30 cash&carry (wholesale) stores and its customers include 500,000 companies – resellers, players in the HoReCa (hotel, restaurant, cafes) sector and other firms. In 2012, the company launched the LaDoiPasi franchise, with the convenience store chain reaching some 1500 units.
”One Roof is the most ambitious project developed by METRO Cash & Carry over the last years, which is an example of teamwork, innovation and synergies, allowing us an optimum consolidation of logistics operations. The fact that we are taking one more step towards developing the platform, despite the whole context of the last year, which was not easy for anybody, is a sign that we are going into the right direction and remain committed to our mission aimed at supporting our customers and actually contributing to the success of their businesses”, said Adrian Ariciu, CEO of METRO Cash & Carry Romania.
The expansion is in line with One Roof strategic direction of encompassing all operations of the retailer on a single platform, with an option of expansion depending on the evolution of the business, volumes and customer needs.
The project, which was approved by the Board of Directors of METRO Cash & Carry end-2020, is due to be delivered in the autumn of 2021, on the basis of a ten-year lease contract, with the possibility of expansion for an additional ten years.
Metro Cash&Carry Romania had a turnover of RON5.8 billion in 2019, per the latest public data.
The German Group operates in 34 countries and has over 100,000 employees globally. METRO had sales of EUR27.1 billion in 2018/2019 financial year.