In 2020, the brand strategy targets eight coffee shop openings across Romania, namely, in Targu Mures, Cluj-Napoca, Brasov, Bistrita, Bucharest and Sibiu.
The company’s turnover has doubled over the last two years, from EUR1.2 million in 2018 to EUR2.5 million end-2019. In 2019, Meron opened its own roastery in Cluj-Napoca, following an investment of EUR500,000, as well as coffee shops in Oradea, Cluj-Napoca and Zalau.
The company has some 100 employees and 80,000 customers monthly, seeking to expand to 30 units over the next five years, including in other countries.
Meron currently has 12 coffee shops, namely, seven in Cluj-Napoca, one in Zalau, one in Bucharest, one in Satu-Mare and two in Oradea. Investments in a new coffee shop opening amount to nearly EUR100,000.