There is room for growth on the market. Merlin has developed new categories. We are becoming a producer of premium soft drinks, but an affordable one. We have recently also entered the ice tea category, where we got the license for Plafar,” states Eduard Alexianu, a development manager at Merlin Beverages.
Moreover, Merlin also operates on the water segment, with Montana brand.
As a matter of fact, constant developments secure the company yearly growth.
In 2023, Merlin Beverages reported RON94 million revenues, up 21% on the year. Eduard Alexianu expects the business to post a two-digit advance in 2024 as well.
(English version by Catalina Apostoiu)