“The significant increase of the business is because of the expansion and the growth of the already existing stores. Without like-for-like growth one cannot develop the business and we have 10% to 13% growth without taking expansion into account,” says Stephane Dumas, who started the business two decades ago.
The sales figures are the cumulated sales figures of all the four markets Meli Melo operates on – Romania, Republic of Moldova, Serbia and Bulgaria.
Most of the stores are in Romania, with four in Moldova, three in Bulgaria and Serbia each.
Meli Melo, a Romanian retail concept launched by French entrepreneurs more than 20 years ago, will open seven new stores by yearend for a total of almost 70.
(English version by Loredana Fratila-Cristescu)