The pandemic was an opportunity for the online commerce say the officials of Mega Image, which has 850 brick and mortar stores besides its own online operations and those in partnership with the largest online retailer in Romania, eMAG.
“We’ve known right from the start we needed to adjust quickly and find concrete solutions for online shopping, with home deliveries safely and in a very short time. Demand for online shopping significantly increased at this time and we allocated additional investments to speed up our e-commerce development,” the officials of the retailer say.
Mega Image also launched its own quick delivery solution, via its own cell phone application, during the pandemic.
“The e-commerce results were beyond expectations, with the sales in the online supermarket going up more than 100% in 2020. This was one of the most important projects carried out lately, which we will continue by expanding the service to various cities throughout the country.”
The Dutch-Belgian-held retailer posted RON7.2 billion sales last year, an increase of almost 9% on 2019, because of the offline and online growth. Mega Image officials did not reveal how much the online component accounted for.
After the expansion to new mature markets with potential, like Cluj-Napoca and Timisoara, expansion in Moldavia continued with the inauguration of 12 new stores in Iasi in 2020. Development also continued with expansion to new markets, such as Sibiu and Oradea.
(English version by Loredana Fratila-Cristescu)