“For the full year 2014, revenues in Southeastern Europe increased by 3.2% to EUR3.1 billion (4.3% at identical exchange rates), mainly as a result of expansion in Greece and in Romania,” Delhaize said in a statement.
Romania is part of Delhaize’s South-Eastern Europe region, jointly with Greece and Serbia.
Mega Image had a net profit of RON55.1 million (EUR12.5 million) in 2013, 18% higher than in 2012, and a turnover of RON2.34 billion (EUR530 million), up 33% on the year, according to Finance Ministry data.
Mega Image was the most dynamic retail network in Romania and at the level of Delhaize group in terms of store openings in 2014. Thus, over 60% of the 180 new units announced by Delhaize were opened in Romania.
Most of the new units were opened in capital Bucharest, where the company owns over 80% of its stores. The retailer said its market share in Bucharest exceeds 21%.
Founded in 1995, Mega Image is the most extensive supermarket chain in Romania, with 410 stores, it opened last year 86 new units and reopened 19 Angst stores bought from meat producer Angst. The retailer operates under the brands Mega Image, Shop&Go, AB COOL FOOD and Mega Drive.
At the end of 2014, Mega Image general manager, Xavier Piesvaux, stated the retailer will continue network expansion.
Delhaize operates approximately 3,500 stores in 7 countries and reported EUR21.4 billion revenue in 2014.