The cities on the retailer’s list are Campia Turzii, Cluj-Napoca, Dej, Huedin and Turda.
This is Mega Image’s first step beyond the central area of the country, since it has only opened stores on a 250-kilometer radius around Bucharest so far. More than 80% of its stores are in Bucharest and the surrounding areas because that is where the purchasing power is at its highest.
Cluj-Napoca is one of the most developed cities in Romania after Bucharest, both in terms of investment and in terms of average wage, therefore purchasing power. Mega Image will use the same strategy in Cluj like it did in Bucharest, opening stores in the county seat and in the surrounding areas. All the stores to open in Cluj will be the retailer’s own, without any acquisition of a rival network, ZF has found. Mega Image officials would not comment on the information.
The retailer has 499 supermarkets and convenience stores in Romania and ended the first half with almost 2.2 billion lei (EUR488 million) revenue, up 32% on the year-ago period. Its 2015 revenue reached RON3.5 billion, up 26% year-on-year. (EUR1=RON4.5057)
(English version by Loredana Fratila-Cristescu)