The acquisition doubles Ahold Delhaize’s presence in Romania, with the group currently operating nearly 1,000 stores under the Mega Image brand.
Ahold Delhaize expects Profi to add about EUR3 billion in net sales to its financial results in 2025.
Mega Image has previously committed to selling 87 supermarkets and convenience stores in order to get the Competition Council’s approval to take over rival Profi. The two networks together have 2,700 stores, accounting for more than 60% of all there are in the modern retail sector.
In 2023, the two local networks Profi and Mega Image posted RON 22.8 billion sales together, or 20.5% of all modern retail and 13-15% of all Romanian grocery retail. The two companies operate in the segment of small stores, supermarkets and modern convenience stores, but while Mega Image is a network present mainly in large urban areas, Profi covers small urban and rural areas.
(English version by Loredana Fratila-Cristescu)