Mega Image opened its first concept store in Bucharest in January 2013. The store stretches onto 1,600 sqm.
Mega Image Piata Sudului is a store format launched at the beginning of the year. The store covers an area larger than that of Mega Image supermarkets and sells a wide range of products.
End-September, the retailer launched a new store format – AB Cool Food, which sells frozen foods.
Founded in 1995, Mega Image is the biggest supermarket chain in Romania, with 253 stores under the brands Mega Image (152 units), Shop&Go (100 units) and AB Cool Food (1 unit).
Mega Image registered profit of RON46.7 million in Romania in 2012, 3.5 times higher on the year. Its sales rose 44% last year to RON1.75 billion.