The company also plans to open two more such stores in Bucharest.
The store, located on Ion Mihalache Blvd., covers approximately 134 square meters and includes 380 products in 10 categories such as: fruit and vegetables, dairy, frozen products, meat, bakery products, sweets, breakfast products, beverages, handicrafts.
The store will also sell products under other traditional product brands.
According to a Delhaize report, Mega Image sales under private labels totaled RON538 million (EUR121.8 million) in 2013, accounting for 23% of the retailer’s total revenue.
Mega Image private labels are 365, Gusturi Romanesti and Delhaize.
Founded in 1995, Mega Image is the largest supermarket chain in Romania, with 412 stores under the brands Mega Image (201), Shop&Go (209) and AB COOL FOOD (1) and Mega Drive (1).