The company will be focusing mainly on developing the new brand, while the portfolio of own brands 365 and Delhaize will be reduced.
Overall, the new range will have over 360 products, of which 250 food products, with over 45% of the fresh produce category, and will be expanding constantly.
The new own brand MEGA also includes the BIO and ECO ranges of products for both categories of food and non-food products.
The retailer has an extended portfolio of own brands, respectively Gusturi Romanesti, Mega Apetit, Le Boucher, Bun de tot, Delicata, Perla, Nature’s Promise, Taste of Inspirations.
The Mega Image store chain covers 15 counties and the capital Bucharest almost four and a half years after the retailer started their countrywide expansion by opening the marketplace in Cluj. Mega Image has almost 900 units, namely, supermarkets and proximity stores, of which over 500 units are located in Bucharest.
By its 2020 turnover, Mega Image is the fifth largest retailer on the local market, with RON7.2 billion turnover, up 8.7% from 2019, the last year before the pandemic.