The supermarket and convenience store chain Mega Image has 430 of its almost 600 stores in Bucharest, covering all the districts of the city, the office building areas and the new residential developments. In a city with a 230 square kilometer area, Mega Image has two stores per square kilometer on average, according to ZF’s calculations.
The retailer that has become the most important tenant of the retail space on the ground floor of apartment buildings in Bucharest even has 4 or 5 stores on less than one square kilometer in some parts of the city.
“We have a more than 20% market share in Bucharest. The city is developing and we’re growing with it,” Vassilis Stavrou, chief executive officer of Mega Image told ZF in an interview at the end of last year.
Stravrou said he meant Bucharest and the surrounding county of Ilfov, the greater Bucharest area as his company calls it. Mega Image goes to residential areas, office building areas and to new real estate developments, he added.
Mega Image revenue stands at about EUR1 billion a year, 80% of which generated by Bucharest, according to ZF’s estimates.
(English version by Loredana Fratila-Cristescu)