The decision to go to Iasi was made because this is the most important city in the east of the country and the move is part of the company’s strategy to expand throughout the country, after having already entered Cluj-Napoca and Timisoara.
Its stores in Iasi will be opened near the Palace of Culture and in Copou, according to the publicly available data. One store will be located on 49, Carol I Blvd, replacing a former movie theater.
“Repurposing of the Copou movie theater building into retail space (…), remodeling (repartitioning) (…) restoration of façade ceramic tiles (…) installation of a neon sign,” reads the document on the Iasi City Hall website detailing planning certificates issued to applicants. The second store will be located on the 7/9, Stefan cel Mare si Sfant Blvd. This space will not need repurposing because it is already used for retail, only refurbishment and repartitioning.
Mega Image expanded beyond the Bucharest area as late as the spring of 2017 when it inaugurated its first stores in Cluj-Napoca, with plans to go to Campia Turzii, Dej, Huedin and Turda, according to the announcements at the time. It added Timisoara this spring.
(English version by Loredana Fratila-Cristescu)