“We started the year by continuing our development and expansion strategy (…). We opened 9 stores (…) in Bucharest, Ploiesti, Brasov and Timisoara. In March, we entered a new market with the takeover of the Zanfir chain in Vrancea, which has 10 stores in Focsani and around it. The takeover consolidated our position in a region that has potential and an already mature market, where we will continue to develop,” the officials of the retailer say.
With this move, Mega Image entered Moldavia, the poorest region of Romania. After Vrancea, the retailer will expand to two new markets in that region, continuing its plan to cover the major cities of the country it started two years ago.
“We will continue expansion throughout the year at the same rate as before, by opening new stores in the big cities of the country, and by entering new markets, i.e. Bacau and Iasi.”
The company will continue expansion at the same rate as in the last few years, when it inaugurated dozens of new stores annually. It added 80 new stores last year for instance.
(English version by Loredana Fratila-Cristescu)