The EUR500 million sales figure would therefore put Mega Image in the ‘big league’ of the 50 largest companies in Romania. The leader in this ranking is OMV Petrom (SNP.RO); it also includes Dacia and Rompetrol and other retailers like Kaufland, Metro, Carrefour and Selgros.
Mega Image posted EUR288 million revenue last year, almost 40% higher than in 2010. The growth is driven by the retailer’s highly aggressive expansion strategy.
The Belgian-held retailer, which operates via the Mega Image supermarket and Shop&Go convenience store chains in Romania, scheduled 89 openings for 2012, almost three times more than last year.
“Mega Image will end the year with 89 new stores, 50 or 60 of which Shop&Go’s and the rest Mega Image supermarkets,” market sources say.
This should drive the retailers’ revenue close to half a billion euros, according to ZF’s calculations based on similar per store sales figures to last year’s. ZF’s calculations do not take into account the opening date of the stores.
Mega Image is now the retailer with the largest network in Romania, 169 stores, ahead of Lidl, which has 154 stores, and Profi, with 143.
(English version by Loredana Fratila-Cristescu)