Company officials have yet to respond to Ziarul Financiar’s request for comment regarding this decision. The warehouse was dedicated exclusively to online orders, covered an area of 4,600 square meters, and streamlined sorting, packing, and restocking processes, according to the latest data available to Ziarul Financiar.
Why did the retailer make this decision? On the one hand, online sales account for a small share of the business, and although the channel itself is growing faster than others, it may not justify a separate investment.
This change comes as, in 2026, Ahold Delhaize consolidated the operations of Profi and Mega Image under a single legal umbrella, Ahold Delhaize Romania, with the business run by Xavier Piesvaux. The brands continue to operate separately.
Mega Image has 1,000 brick-and-mortar stores and one online store, while Profi has 1,750 brick-and-mortar stores. Profi does not have any online operations.
Another reason the company decided to close the warehouse could be the reorganization of operations, that is, bringing the two chains together. This could also entail logistics reorganization.
Mega Image started online sales via a partnership with eMAG, the largest online retailer in Romania, in 2014. The two invested in the online store at a time rivals like Carrefour and Cora had taken steps in the same direction, though directly, without a partner.
The two actors announced they decided to go their separate ways in 2021. Mega Image launched its own online store, while eMAG launched Freshful.
(English version by Loredana Fratila-Cristescu)