Mega Image officials did not return ZF’s calls for comment, while Zanfir owner Lilieana Zanfir rejected the information.
Zanfir SNC reported a turnover of nearly RON190 million in 2017, with the retail segment accounting for more than half of the total amount and the production making up nearly 30%-40%, according to the latest ZF data. Thus, the transaction can be estimated at nearly RON40-50 million, considering that in the trade sector, the assessment of a company is made as the share held in the turnover, more precisely, 50% of the business in the food trade.
This transaction enables Mega Image to make its debut in Vrancea County, marking a new development area -Moldavia. More precisely, Mega Image’s network of nearly 650 stores continues to be present countrywide, but it also manages to operate outside the large cities.
For Zanfir, a company held by the Zanfir family, this transaction means the exit from the retail sector. For the production, however, this deal can be beneficial considering that the products made at its own factory can be present in Mega Image stores– not only within the stores acquired, but also within more units of the Mega Image store chain.