The retailer, which started this 24/7 project in 2013 is thus challenging the small traditional retailers on their turf, as they stayed in business because of the sales of bread, vending machine coffee, cigarettes, soft drinks and because they were open 24/7. Many of the small shops relied precisely on supermarkets and modern convenience stores closing at midnight at the latest.
“Mega Image now has 21 stores open 24/7,” the representatives of Mega Image said, who provided a list of all such stores. They include both supermarkets in bedroom districts and in central areas of the city.
Mega Image started the project with several stores and conducted tests in other stores for several months. Its officials did not provide any details about the sales of the 24/7 stores or about the future plans, i.e. whether they intended to add more stores to this project or not.
Mega Image, which has 417 stores under several brands in Romania, ended last year with 2.8 billion lei (EUR630 million) sales, an increase of 20.3% on 2013. (EUR1=RON4.4435)
(English version by Loredana Fratila-Cristescu)