Nicolaescu will be in charge with implementing the marketing and communications strategies and coordinating direct communications with customers and public relations activities.
Nicolaescu has over 15 years of experience in the marketing and communications sector. Over the past six years, he had filled the position of Chief Marketing Officer (CMO) at cold cuts producer Caroli Foods Group.
Nicolaescu had previously held various positions within the marketing departments of companies like Devin Bulgaria, Red Bull Romania – Bulgaria- Albania, Unilever – Knorr and Beiersdorf – NIVEA.
Founded in 1995, Mega Image is the largest supermarket chain in Romania with stores in Bucharest, Constanta, Ploiesti, Pitesti, Brasov, Targoviste and other cities, which operate under the brands Mega Image (168), Shop&Go (127), and AB Cool Food (1).
The retailer’s profit more than tripled last year, to RON46.7 million (EUR10.5 million), and its sales increased 44%, to RON1.75 billion (EUR394 million)