Even as the two networks merge into a single legal entity, Mega Image, Shop&Go and Profi stores will keep their distinct identity, format, product range and the specific shopping experience.
Ahold Delhaize says integration will bring advantages for local producers and suppliers as well, mainly as it will secure faster and improved decision-making and offer suppliers the opportunity to scale up their products from regional to national distribution more efficiently than in the past.
The merger will also strengthen the organization’s capacity to attract and retain talents.
Ahold Delhaize has around 2,700 stores in 800 localities under the two brands in Romania.
(English version by Catalina Apostoiu)