The retailer has opened 23 stores in 2019, of which ten by taking over the Zanfir supermarket chain in Vrancea County, which were gradually integrated into Mega Image’s own network. In 2019, Mega Image has also continued its expansion into Moldavia, by opening its first supermarket in Bacau, in April.
The retailer’s expansion strategy will continue in the second half of 2019 and will target the consolidation of its presence in the region of Moldavia, by opening its first stores in the city of Iasi (four units), by the end of 2019, as well the consolidation of its presence on recent markets, such as the cities of Timisoara and Cluj.
The retailer’s development will also be sustained by expanding its presence in the areas where Mega Image has been operating for a long time already, such as capital city Bucharest, and the towns of Giurgiu and Prahova.
Established in 1995, Mega Image is one of the largest supermarket chains in Romania, having 697 stores in Bucharest, Cluj-Napoca, Constanta, Ploiesti, Brasov, Targoviste, Timisoara, Bacau and other Romanian cities and towns, operating under the brands of Mega Image, Shop&Go and Gusturi Romanesti.
Mega Image is one of the most powerful retailers in terms of turnover, which neared RON5 billion in 2017 (the last year for which data are available).